Top 5 Social Apps in Turkey Q3 2021: Performance Insights

The third quarter of 2021 revealed interesting trends for the top social apps in Turkey across a unified platform. Here's a closer look at the performance of TikTok, Instagram, Facebook, X, and OmeTV – Video Chat Alternative.

TikTok experienced a dynamic quarter. Weekly revenue ranged from $217K to $285K, peaking at the beginning and end of the period. Downloads showed a slight decline towards the end, starting at 246K in early July and ending at 223K in late September. The app maintained robust user engagement with active users consistently above 25M, peaking at 28M in early August.

Instagram saw a gradual increase in downloads, hitting a high of 334K in late August. Revenue fluctuated, reaching a maximum of about $8.8K in early August before tapering off to $3.7K by the end of September. Active users remained stable around 35M, indicating sustained engagement.

Facebook showed a steady increase in downloads, from 149K to 158K by the end of the quarter. Revenue hovered around $7K to $10K, with slight declines towards the end. Active users remained strong, consistently above 35M, despite minor fluctuations.

X had a stable performance in downloads, ranging from 103K to 154K, with a notable peak in early August. Revenue remained negligible, while active users were stable around 13M, showing slight decreases towards the end of the quarter.

Finally, OmeTV – Video Chat Alternative saw varied performance. Weekly downloads decreased from 72K in late June to 43K by the end of September. Revenue showed minor fluctuations, peaking at $4.8K in mid-August. Active users increased over the quarter, reaching a high of 134K in late August.

For more detailed insights, visit Sensor Tower.